You don't want to miss CEO Update's next LIVE event on February 4, when we gather veteran Washington insiders to discuss how to acquire, use and keep power and influence in Washington.

The panel includes
Anita Dunn, former White House communications director and managing director of SKDKnickerbocker
Margery Kraus, founder and CEO of APCO Worldwide
Nels Olson, vice chairman of Korn/Ferry International
Matthew Shay, President and CEO of the National Retail Federation.

Join CEO Update as we explore what it takes to gain and maintain credibility with policymakers, how CEOs can effectively position an organization to influence policy and shape public perception, and how involvement in elections and the political process can foster policy success.

The panel will explore what leadership characteristics prove most effective and how power and influence is available to organizations of all sizes, not just large, well-funded associations.

WHEN: Feb. 4, 8:00 a.m. to 9:30 a.m.
WHERE: SunTrust Building, 1445 New York Avenue NW, Washington, D.C.
Please note, this event is reserved for those on staff at an association or nonprofit.

HOW TO ATTEND
There is no cost to attend this event for CEO Update premium members, but you must RSVP. All other membership levels pay $25. Non-members can attend for $75 or join CEO Update first for discounted registration.

As one of the most popular events in the CEO Update Live series, space is limited. RSVP today.
This event is only for individuals who work for an association or nonprofit.

PANEL MEMBERS
Anita Dunn, managing director, SKDKnickerbocker
Dunn is a prominent political, media and communications strategist. She was White House communications director for President Obama after a pivotal, senior advisor role in his presidential campaign, from which she directed conventional and new media communications strategies. After leaving the White House in 2009, Dunn resumed her partnership in the strategic communications consulting firm SKDKnickerbocker, where she works with NGOs, trade associations and large companies to craft communication strategies in the context of a rapidly changing media environment.

Margery Kraus, founder and CEO, APCO Worldwide
Kraus launched APCO as part of power D.C. law firm Arnold & Porter, then led a buyout in 2004, making the consulting firm an independent force specializing in public affairs, communications and business counsel for major multinational organizations. Kraus transformed APCO from one small Washington, D.C., office in 1984 to 29 worldwide locations with more than 600 employees. Her focus is devising strategy on issue-based communication, crisis management, market entry and corporate reputation across diverse industry groups, and she pioneered one of the industry's earliest practices in corporate responsibility and the development of public/private partnerships.

Nels Olson, vice chairman, Korn/Ferry International
Olson heads the Washington, D.C., office of the biggest name in executive recruiting, Korn/Ferry International, and during his more than 20 years at the firm, has placed influential, sought-after people at government agencies, nonprofit organizations and prominent associations, including Chris Dodd at the Motion Picture Association of America and Michael Powell at the National Cable and Telecommunication Association. Olson came to high-profile executive search while on staff at the White House Office of Presidential Appointments for President George H.W. Bush.

Matthew Shay, President and CEO, National Retail Federation
Since 2010, Shay has headed influential National Retail Federation, a $38 million-revenue trade group representing an industry with more than 3.6 million establishments, employing more than 42 million people. Shay is credited with leading NRF to a new level of effectiveness on policy issues, increasing awareness of his industry's economic contributions and emphasizing the group's political activity. Previously, Shay led the International Franchise Association for five years, where he spearheaded an aggressive public policy agenda leading to initiatives restoring the flow of credit to cash-strapped retail and other franchise businesses during the recession.

Mark Graham, managing director, CEO Update, will moderate the panel.

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